But I maintain that the digital content that will remain durable on the web, outside of the heroic work done for us, at no cost to us, by the Internet Archive, is majorly the ones maintained, cared for by individuals, and largely in the digital spaces they pay for and manage themselves.
Why? Individuals have a deep stake in their work. Repositories, institutions? The stake varies with politics, staff turnover, leadership fetishes.
Viva the individual.